Product Unboxing Behaviors

Project Year: 2023

Background

Usability testing of a mixed-reality product experience aimed at improving work productivity.

Research Questions

• What are the possible challenges of going through the unboxing and onboarding process?
• What are the most essential onboarding features for first-time users?

Methods

Moderated Usability Testing, Interviewing, Task Analysis

• 17 participants (9 women, 8 men) from the SF Bay Area in our target audience
• Recruitment via Respondent.io and UserInterviews
• Pre-task interview, structured task, post-task interview and exploration of product-market fit
• Between-Subjects Evaluation of onboarding process
  • Two groups: One with no guidance who were left to self-explore, one with a guided introduction to product features

Main Insights

• Participants needed more visual guidance on opening and positioning the device
• Further instructions were needed for a few key features
  • Group receiving no instructions found most key features but missed one major device feature
• Participants wanted customization options before a walkthrough of basic settings